Ecommerce fulfilment · Sydney
Fulfilment built around growing Australian brands
Storage, barcode-driven pick and pack, dispatch and returns, set up properly for each brand, from a single Sydney dispatch point.
Dispatch coverage
One dispatch point.
Every state.
Your stock stays in one Sydney location rather than split across the country. Orders are picked, packed and dispatched for delivery to every state and territory.
Sydney metro orders dispatched before the cut-off arrive the next business day on Express Post, and typically two business days on standard parcel services.
Track record
313,736
orders fulfilled since 2025
As at 6 October 2026 · European operations · WMS-verified
Sydney-based
One dispatch location, instead of stock split across states.
Australia-wide
Dispatch to every state and territory.
Scan. Verify. Pack.
Every item is scanned against the order on a purpose-built, AI-assisted system before the parcel is sealed.
Founder-led from day one
You work directly with the person running your fulfilment, not a support queue.
What the Australian 3PL market asks of a growing brand
- Orders per month
- 500–1,000Orders per monthwhere national 3PLs focus their pricing and accounts
- Month contracts
- 12–36Month contractsstandard lock-in terms, often with exit penalties
- Per pallet received
- $14–$50Per pallet receivedinbound fees charged before a single order ships
- Separate fee types
- 6+Separate fee typesreceiving, storage, pick lines, minimums, peak, returns
These are industry figures, not ours, compiled from publicly published Australian 3PL guides and pricing breakdowns, last reviewed 2026-08-13. Parcelo is built so that none of them arrive as a surprise, whatever your volume.
Founding brands
First three months of storage free
Founding-brand terms are open to brands onboarding now, and each inventory, packing and shipping workflow is set up properly from the first order.
Storage is free for your first three months. Standard storage rates apply from month four. Eligibility and storage limits apply. Receiving, pick and pack, packaging, shipping and returns are charged at your agreed rate card from the first order. Those are set out before any stock arrives.
What the offer is
- Storage free for months one to three
- Workflow set up with you, not around you
- Rate card agreed before stock arrives
What it is not
- Not free shipping or free packaging materials
- Not permanent: standard rates apply from month four
- Not automatic: confirmed in writing with your rate card
What we solve
Built for the brands large 3PLs are not built for
Every problem below is a normal consequence of running fulfilment at national scale. None of them are unreasonable. They are just a poor fit for a growing brand, whether it ships fifty orders a month or five thousand.
You pay for volume you never shipped
National providers build pricing around brands shipping hundreds of orders a month. Ship fifty and you are still invoiced for their minimum, every month, including the quiet ones.
Clear costs before your first order ships
Receiving, storage, pick and pack, packaging, shipping and returns are all set out in your rate card before you commit. You know the numbers before stock arrives, not after the first invoice.
Locked in before you know it works
Twelve to thirty-six month terms are standard, often with exit penalties. If your volumes drop or the service disappoints, you keep paying.
Flexible agreements designed around your operation
Terms are set to match how your brand actually ships. Month-to-month arrangements are available to founding brands, and whatever is agreed is written down before you start.
The quote is not the price
Receiving fees, storage penalties, pick-line charges, account fees, peak surcharges and returns handling arrive after you have signed.
Know what you're paying for
Fulfilment shouldn't require decoding your invoice. Every charge that can appear on yours is explained before onboarding and reflected in the rate card you agree to.
You become a ticket number
Larger operations route you through support queues and account managers who change every quarter.
Founder-led from day one
You work directly with the person running your fulfilment, not a generic support queue, whether you ship fifty orders a month or five thousand.
Ecommerce fulfilment services
Six parts of one job, handled as one process
Most brands start with one and grow into the rest.
Who this suits
- Australian ecommerce brands packing their own orders and running out of hours.
- Brands from their first orders up to around 5,000 a month, who want enterprise-grade process without enterprise terms.
- Small and light products: fashion accessories, stationery, pet accessories, home and lifestyle, creator merch.
- Brands that care how the parcel looks when it arrives.
Who this does not suit
Some categories need facilities and licensing we do not run. We will say so at the quote stage rather than after:
- Food & beverage
- Medicines & therapeutic goods
- Supplements
- Alcohol
- Dangerous goods
- Anything requiring cold storage
- Very heavy, oversized or highly fragile items
If you are specifically looking for a 3PL in Sydney, or you run a small business that larger 3PLs keep turning away, those pages go into more detail. If you want to know who is behind this before anything else, read why Parcelo is built this way.
Pricing you can read before you ask
Most fulfilment sites make you request a quote before telling you anything about cost. We explain the cost structure first, then quote on your real numbers.
Common questions
- Do you charge a minimum monthly fee?
- Parcelo is designed for small and growing ecommerce brands. Any account-specific minimum or commercial requirement is disclosed clearly before onboarding, in the rate card you agree to, so you will never meet one for the first time on an invoice. Minimum monthly charges are common across the Australian market and they are the single biggest cost surprise for smaller brands.
- How long is the contract?
- Agreements are designed around your operation rather than a standard term. Month-to-month arrangements are available to founding brands, and whatever is agreed is written down before stock arrives.
- What does fulfilment actually cost?
- It depends on your products, but the structure is the same everywhere: receiving, storage, pick and pack, packaging, returns and postage. The calculator shows the typical Australian range for each line with the source next to every figure.
- Which sales channels do you work with?
- Orders are fulfilled from wherever you sell. Shopify connects through the API, with orders pulled automatically and tracking written back to the order on dispatch. WooCommerce, BigCommerce, Squarespace and Magento are supported, and so are marketplace channels including eBay, Amazon and Etsy. Selling across several channels at once is normal rather than an exception: they draw on the same stock, in the same picking run, so you are not holding separate inventory for each one. How each channel connects is set up during onboarding and you will be told which parts are automated before you commit.
- Will my customers know their orders are fulfilled by someone else?
- No. Parcels carry your branding and nothing of ours, dispatch notifications go out from your own store rather than from us, and returns are addressed in your brand's name. We are the part of your operation your customer never sees.
- What can you not handle?
- Food and beverage, medicines and therapeutic goods, supplements, alcohol, dangerous goods, anything requiring cold storage, and items that are very heavy, oversized or highly fragile.
- How is the warehouse actually run?
- On a purpose-built, AI-assisted warehouse system rather than spreadsheets. Inventory locations, picking and order verification are barcode-driven: every item is scanned against the order before the parcel is sealed, and the system flags a mismatch rather than relying on someone noticing. Order accuracy runs at 99% across dispatched orders, measured from those verification records. The system was built and tested with a software team before it was trusted with live orders.
- Where are you based?
- Sydney, dispatching nationally.
Not sure what your fulfilment would actually cost?
Work out a realistic range first, then get a quote based on your real numbers.